Our Brand

When you first meet Hannelie Laubscher you soon realise she is not just the founder and creator of our glorious Eau de Pooch range. She exudes an aura of perfection and passion for all things beautiful from mother nature, most importantly, the significant safety impact and benefits these have on humans, animals, and the environment.

Her obsession and passion for natural essential oils and natural plant based raw materials has seen her experimenting and creating various body products, natural remedies and a host of other products over many years. You simply have to spend a few minutes in her company to experience her ongoing banter expressing her excitement and deep-rooted commitment to her creations.

It was only a matter of time before her passion for fine scents, natural plant based raw materials and her beloved four-legged children would lead her to make her dreams a reality. She set out to find natural health, beauty and glamour through classic fragrances and related products for her pooches to enhance their wellbeing whilst insisting on making a classic statement of beauty and elegance when proudly displayed in any home. The focus is to enhance and beautify whilst remaining environmentally responsible and kind to our earth.

This led to a journey to find likeminded professionals who could help develop her dream in order to share this with the world. With the help of an equally passionate Biochemist and laboratory, focusing only on holistic healthy and natural ingredients, Eau de Pooch was born. Ingredients are meticulously sourced and carefully crafted to the highest standards to ensure absolute perfection whilst the creation of each individual product is still overseen and monitored by our creator, every step of the way.

Now you can indulge your pooch in glamour, elegance and natural, healthy cleanliness as these key elements are lovingly infused, alongside our responsibly high quality sourced all-natural ingredients, into every Eau de Pooch product.

Our Promise

  • All our products are made from plant based raw materials
  • All our products are free from harmful chemicals and dyes
  • Hypo-allergenic
  • Non-corrosive
  • PH neutral
  • Safe for use around infants and other pets
  • Phosphate free
  • Ethylene Oxide free
  • Sulphate free
  • PEG free
  • Talc Free
  • Paraben free
  • Fragrance free (we use only the best quality essential oils in our products)
  • We regard environmental responsibility and sustainability when pre-selecting raw materials
  • Safe for the environment
  • Our bottles, labels and boxes are recyclable
  • Readily biodegradable within 28 days

Our Cause

At Eau De Pooch we believe every animal is special and therefore our Pooches hold such a special place in our hearts. This is also the reason why we add that little extra touch of luxury and glamour to their lives. This said, we realise not all Pooches and other animals experience the same fairy tale and that is why we are committed to helping those who can’t help themselves. Animals have no safety net in society unless we provide them with such a safety net. They have no voice of their own. Most importantly they touch our hearts in deep and meaningful ways and therefore we donate to animal charities from the proceeds of each product sold.

Therefore, we are proud to support Non-Profit Organisations, through donating a % of all Eau de Pooch sales and to participate in their mission.

HONEY’S GARDEN – MEDICAL ALERT DOGS SA: whose mission is to place quality service dogs with people within South Africa who are under privileged, fighting with disabilities or diseases, and veterans who have lost use of limbs or hearing.  They also help with animal rescue and educate the public regarding use of service dogs in public places.


TEARS Animal Rescue and their mission; to help animals in distress with medical assistance, humane education, rescue, rehabilitation and rehoming.